By. Gianella Recalde

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the offline world are imitated and translated into a new world, the online world. In the digital domain, new tools appear, such as immediacy, new networks that emerge every day, and the possibility of real measurements of each of the strategies used. Two instances are known:

In this new area the second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that before was only allowed to the media: Opinion.

That's why a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions and opinions, improve the results of the search engines, and analyzing the information that these means provide to optimize the performance of the actions taken. Digital marketing is the set of design, creativity, profitability and analysis always looking for an ROI.